Reset
Sustainable product-service system
2022, Barcelona
Overview
Reset is a sustainable product-service system designed to reduce single-use plastic in personal care products.
The project combines a mobile app and a smart refill dispenser interface, connected through NFC technology, to enable users to refill reusable containers while keeping track of products, locations, and usage.
The goal was to design an experience that makes sustainable behavior simple, intuitive, and rewarding, both in digital and physical environments.
My role
I worked on this project as a Product Designer, covering the end-to-end experience:
UX research & user definition
Information architecture
Wireframing and interaction design
UI design for the mobile app
UI design for the dispenser screen
Brand identity and visual system
Design system applied across digital and physical touchpoints
This project allowed me to work at the intersection of UX/UI, branding, and service design.
My Design Process
1. Understanding the problem
Reset started with a simple question: how can we make sustainable choices easier in everyday life?
During the pandemic, the use of single-use plastic increased, especially in personal care products. Although many people want to act more responsibly, existing refill solutions often feel inconvenient, confusing, or disconnected from daily routines.
Users struggled to find nearby refill points, lacked clear information about products, and experienced friction during the refill process itself. On top of that, the experience between the mobile app and the physical dispenser rarely felt connected.
The challenge was not only encouraging a shift in behavior, but designing a system where refilling feels as easy (or easier) than buying a new product.
Corporate Identity Sketches
2. Defining the experience
The experience was designed as a connected ecosystem with three elements:
The user’s smartphone
A reusable container
A smart refill dispenser
The mobile app acts as the personal control center:
Discover products
Locate refill points
Track usage and rewards
Manage profile and preferences
The dispenser screen focuses on:
Fast identification via NFC
Clear refill actions
Immediate feedback and confirmation
The guiding principle was:
Minimum steps, maximum clarity.
3. UX Research & User Personas
I conducted qualitative research by analyzing behaviors of users interested in sustainability and low-waste lifestyles, focusing on:
Daily routines
Purchase decisions
Frustrations with eco-friendly alternatives
Based on this research, I created user personas to align the product with real needs.
The primary persona represents a user who:
Cares about sustainability but values convenience
Is comfortable with technology
Wants clear information and quick decisions
These insights helped prioritize features such as:
Nearest refill point mapping
Simple product categorization
Clear progress and feedback during refills
User Personas
4. Design & iteration
Information Architecture
I defined a clear structure for the app, separating core actions:
- Products
- Location
- Refill
- Profile & rewards
This ensured that users could always understand where they are and what to do next.
Wireframes
Wireframes were used to:
- Validate flows before visual design
- Simplify navigation
- Reduce cognitive load
Special attention was given to:
- Empty states
- Refill flows
- Transition between app and dispenser
UI & Design System
A custom design system was created based on the brand identity:
- Soft gradients and natural colors
- Friendly, rounded components
- Consistent typography and iconography
This system was applied consistently across:
- Mobile app screens
- Dispenser interface
- Feedback states and illustrations
Every detail was designed to reinforce calmness, trust, and sustainability.
Information Architecture
Wireframes
5. Outcome & impact
The final result is a cohesive product-service concept where:
Users can easily refill products instead of buying new plastic containers
The app and dispenser feel like parts of the same system
Sustainable behavior is supported, not forced
Although the project is conceptual, it demonstrates how thoughtful design can:
Reduce friction in sustainable actions
Bridge digital and physical experiences
Improve both usability and environmental impact
About the dispenser
The project is based on NFC technology (Near Field Communication). There are three elements in this project connected by this technology: the user’s smartphone, the container and the dispenser.
The user uses the app to search for new products, check the status of the products in the container and find the nearest point to refill.
Once the user needs to fill their container with a new product, they simply have to approach the container closer to the dispenser screen, once they have recognized their container thanks to NFC, it will be connected, and they will be able to fill it.
In this way, the data is saved in the user’s account.
With the interconnection of the devices, it improves the user experience, but the main purpose is to reduce environmental impact.
Key learnings
This project reinforced the importance of:
Harmony between brand, product, and experience
Designing systems, not just screens
Creating consistency across physical and digital touchpoints
Using design to guide behavior in a positive, non-intrusive way
Good UX is not only about usability—it’s about making the right choices feel natural.
Why this project matters
Reset represents my approach to product design:
Thinking beyond the screen
Designing for real-world impact
Combining UX/UI, branding, and service design
Creating meaningful, responsible products
It shows my ability to design end-to-end experiences, from strategy and research to detailed UI, across multiple platforms and contexts.